Shawn Connors
Shawn Connors

Build a Social Media Strategy That Brings In Real Business

You want content that generates actual leads so you can build a lifestyle business. Not just likes from friends.

Here's What's Really Happening

Your content gets likes and comments from friends, and on the surface it looks like your social media is working. But when you check your phone, there are no missed calls. When you open your DMs, there are no real inquiries from people actually wanting to hire you.

And here's why that's so frustrating:

You're already exhausted juggling clients, operations, and everything that comes with running a service business. Now on top of all that, you're supposed to be a content creator too? You're scattered across Facebook, Instagram, maybe LinkedIn, trying to post consistently and following all the "expert" advice, creating content just to check a box.

But it's not working. The content feels forced and empty, and you know it. That's because you're overextended, and when you're spread that thin, your content becomes disconnected. Disconnected content doesn't bring in leads.

You shouldn't have to sacrifice your life to grow your business. That's what building a lifestyle business is about.

I Get It. I've Been There.

I was running multiple businesses simultaneously. My personal real estate sales business, brokerage partnership, investment properties, all while creating social media content for them all.

My content ended up not working because I was doing too much. I was completely overextended and disconnected from the work I once loved.

Eventually, I walked away from all of it. Sold off investment properties, left partnerships, and started to focus on ONE THING.

I know what it's like to be so busy running the business that your content becomes just another obligation.

Here's what I've actually done:

Built two online communities with 28,000+ members. Grew a real estate brokerage from 18 to 110+ agents through focused content and weekly accountability. Generated multiple six figures through social media marketing.

Then I rebuilt everything from scratch, this time focused on ONE thing: helping service business owners build lifestyle businesses through content strategies that actually bring in leads.

I work 6-8 hours a day, always home for dinner with my family, always present at my kids games and events. No hustle culture BS working myself to death.

Here's the Plan

Two steps to building a social media strategy that actually works for your lifestyle business.

STEP 1:

ALIGN Strategy Session

$250 | 60-90 Minutes

We'll identify exactly why your content isn't working:

✓ Map out where you're overextended in your business and how it's showing up in disconnected content

✓ Identify which platform actually makes sense for YOUR business (not what some guru told you to do)

✓ Figure out what kind of content your ideal clients actually care about (not just what gets likes)

✓ Create a focused 90-day content strategy that fits your actual life and business goals

✓ Build a realistic posting schedule that you can maintain even when you're busy serving clients

Book Your Strategy Session

STEP 2:

Custom 1-on-1 Coaching

After your strategy session, if you'd like ongoing support, we'll build a custom coaching package that fits your budget and commitment level.

What you get with 1-on-1 coaching:

✓ Regular 1-on-1 calls to keep you on track (weekly or bi-weekly based on your needs)

✓ Email and text support between sessions when you get stuck

✓ Content review and feedback so you know what's working

✓ Strategy adjustments as your business evolves

✓ Accountability so you don't abandon this plan like all the others

We'll discuss what makes sense during your strategy session. What matters most is that you're committed to actually doing the work.

Book Your Strategy Session

With Focused 1-on-1 Coaching:

  • Content strategy that brings in actual leads
  • Weekly accountability so you don't abandon it when busy
  • Clear plan you can execute even while serving clients
  • Stop being scattered across every platform
  • Build a lifestyle business that doesn't consume your life
  • Real business growth without burnout

Without It:

  • Stay overextended and exhausted
  • Content continues getting likes but zero business
  • Burnout from trying to be everywhere
  • Watch competitors grow while you spin your wheels
  • Abandon your strategy when you get busy (like you always do)

Stop wasting time on content that doesn't work.

Book a strategy session and let's figure out what makes sense for your business and budget.

Book Your Strategy Session